''All the channels around the house''
Friday, September 08, 2006
Today TV Cabo launches a campaign that offers all new cable network clients, until 15th October, the installation of the first plug
TV Cabo is launching today the campaign “Todos os canais espalhados pela casa” (All the channels around the house) and it offers, until 15th October, the installation of the first plug to all new cable network clients.
With merely one subscription, all clients will have the opportunity of accessing the best channel offer in all rooms of the house.
“This is the motto of our campaign: your TV in all rooms of the house”, said Zeinal Bava, Executive Chairman of PT Multimedia, during the presentation of the new TV Cabo publicity campaign that took place on 6th September in the TMN auditorium.
“Our biggest challenge as a company at the moment is to increase our clients”, he added. To promote the increase in sales, TV Cabo prepared 40 spaces (brand stores and kiosks) which will be spread throughout various shopping areas in all the country.
Within this scope, Zeinal Bava, also responsible for Marketing and Client Relations of PT Multimedia, highlighted the importance of product managers. The latter “should be the centre of gravity in articulation with the commercial area”, and their mission is to sell the product to the commercial area.
As TV Cabo’s service quality is an assured value, the Executive Chairman referred that the great concern at this moment is “to sell more and better”. “We’re risking everything in this month of September”, he underlined.
So “we have to dedicate more time to the company, get to know our products to face competitors”, he said. The aim is “reach the end of November at the top”, he concluded.
To associate TV Cabo to home entertainment was the aim of the creative department at Partners, the agency that developed this publicity campaign. There was also, “much concern with the messages”, said Tomás Froes from Partners. In addition to the “young mood” according to Lourenço Thomaz, from Partners, it allows “the brand TV Cabo to situate itself in a contemporary moment”.
The campaign will be close to the Television (standard channels and TV Cabo channels), on the Internet and Intranet, on the Radio, Press and Outdoor.
Pedro Leitão, director at PT Multimedia, also referred the moment of the campaign as the most adequate. “The organisation is ready to enter an acceleration ramp”. In the “second quarter of this year TV Cabo surpassed the 120 thousand Premium channels barrier”. An historical barrier that repeated itself in the month of August, featuring 15 thousand television sales via DTH.
Simultaneously, TV Cabo also launches in the large shopping areas the “Kit 1ª Adesão” for new cable clients, an easy and quick way of adhering to TV Cabo.
To acquire it, the client just needs to send a sms to 4500 in order to confirm if you live or not in an area with cable network. The confirmation can also be done via the TV Cabo site by simply introducing the postal code of the respective residential area. Then just dial 701 201 401 and arrange the installation of the services selected.
www.tvcabo.pt
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