“How fast do you want to surf?”
Wednesday, November 08, 2006
Today, Netcabo presents a new campaign with the cheapest and fastest broadband Internet on the market
Today, Netcabo presents the advertising campaign “How fast do you want to surf?”. With two key messages: cheapest (11,44 euros) and fastest broadband (up to 24 Mb) on the market, Netcabo once again proves its leadership in innovation in its sector in Portugal.
With the reorganisation of the Netcabo offer, pre-paid tariffs continue for clients who do not want to have a fixed commitment by only paying consumption made. For clients with a subscription, Netcabo presented a broadband offer from 256 kbps to 24Mb which is adequate to the different profiles of their users.
For those who sign up for the Light or Mega tariffs until the 25th of December 2006, they can surf the net at the lowest prices on the market, at a speed from 256 kps to 1 Mb, for 11,44 euros or 15,00 euros, until the 28th of February 2007.
Zeinal Bava, Executive Chairman of PT Multimédia believes that they have gathered all of the conditions necessary to “have the best ever months of the year”. Netcabo has come to register record sales in the last months. Pedro Leitão, Director at PT Multimedia confirmed that “the sales machine is ever more solid”.
The Executive Chairman stated that “the continuous effort in improving customer support is a great priority. Investment which we have made must be translated in a smaller number of calls made to the call centre, in the sense of satisfying out clients and reducing costs.” He also mentioned that “for the calls received, our greatest challenge is resolving them at once”.
Even though the last campaign “Ready to surf without limits?” was a success which contributed to an increase in sales, Tomás Froes, creative at Partners, believes that the new Netcabo campaign “is a step ahead of the previous one”. “We have evolved from surfing to the avalanche” and he added that “price and speed are the two key messages of the campaign”.
After surfing on the waves in Bali, the friends Rita, Joana and Teresinha go back to surfing, but this time of the snowy mountains in Chile to give face to this campaign “How fast do you want to surf?” campaign. The colours selected for the new tariffs identify with the ski slopes: green (256 kbps), blue (1 Mega), red (8 Megas) and black (24 Megas).
Targeting a young market, this campaign will be present in the traditional means, Television (general and cable channels), Press, Radio, Internet and Intranet, Mupis and Seniors as well as the decoration of the 26 TV Cabo brand stores.
Idealised by Partners and produced by Still, it has a television film by Manu Coeman. 20 professionals were involved in its production and direction.
www.netcabo.pt
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