PT Bets on Castelo Branco
Friday, July 13, 2007
Television in its own way has already reached the city of Castelo Branco. PT Comunicações presented its most recent triple play service, the meo, in this municipality and during the initiative, the Chairman of the PT Group visited the installations of the Portugal Telecom Contact Centre which employs approximately 500 people
As of now, the people of Castelo Branco can now choose and control what they want to watch and when. After having been launched commercially in July by PT Comunicações in July, meo was presented at the Cineteatro in Castelo Branco. The integrated offer of television, internet and telephone with a single price, one invoice and integrated service therefore reached this city in Portugal.
Meo takes on a new form of entertainment, of watch better television and with more contents. Initially, 78 channels will e available, two of which are high definition, in which PY reveals itself to be a pioneer, but the service will evolve to hundreds of channels.
|
|
 |
|
For Henrique Granadeiro "were are
before an event which is among the
frontier of science fiction and reality”" |
Rodrigo Costa highlighted the importance
of meo for PT Comunicações |
Castelo Branco is one of the three cities chosen to receive this service form PT Comunicações first, as well as Lisbon (where it has already been presented) and Porto. “The present is already a past of the future, as was said by Fernando Pessoa”, these were some of the words chosen by the Chairman of the PT Group, Henrique Granadeiro, who during the presentation, gave his opinion on a service which he has already used. “It is a service which adapts itself to my interests, my time and in a very rich manner”.
“It is a special day for us at PT and for the people of Castelo Branco. This is a very important project for us”, revealed Rodrigo Costa, Chairman of PT Comunicações. Meo clients will be able to enjoy the best experience of television with the possibility of instantly changing channel or stopping the live broadcast and re-start when it is more convenient.
Luís Lopes and António Geirinhas demonstrated the meo service from Pt Comunicações
But “the best way to demonstrate a product is to show in real time how the product works”, explained Luís Lopes, Administrator of PT Comunicações. The product was presented by the person responsible and by António Geirinhas, Project Director of IPTV, who added that “this product allows a new experience. Pertaining to the platform, there are characteristics which are highly innovative”.
|
|
|
The Mayor of Castelo Branco,
Joaquim Morão, pressed the meo start-off button |
The base offer of meo is made up of television, with 42 channels, 32 are fixed and 10 variable and can be altered monthly by clients (who can choose from 27 channels with a value of 0,49 euros/month each and up to 9 Premium channels). In this base package, broad band internet access is included with a speed of 8 Mb, with unlimited national and international traffic and wireless access in the home. The telephone without monthly subscription, with unlimited calls at any time within the PT network, is also part of the base offer.
The price will be 54,90 euros however, the launch price will be 50 euros during 12 months for those who sign up until the 30th of September.
Clients who are interested in signing up for this service can go to PT Comunicações stores in the cities of Lisbon, Porto or Castelo Branco, they can also go to www.meo.pt or call 808 203 030. In each request, a specific evaluation will be carried out so as to confirm that all of the conditions necessary to enjoy the service in the best conditions are available.
PT in the Castelo Branco Contact Centre
In the scope of the meo launch in Castelo Branco, the Chairman of the PT Group paid a visit to the installations of the PT Contact Centre. Operating since November 2006, this centre has a capacity for 250 service positions and has approximately 500 collaborators. Various PT Comunicações, TMN and TV Cabo services operate from here, seven days a week.
The client relations activity in Castelo Branco reaches approximately 130 thousand inbound calls (mainly related to customer care and help desk), the reception and treatment of 16 thousand emails and close to 250 thousand outbound contacts related with the engaging of new clients, the sale of products and fidelity.
This Contact Centre in Castelo Branco looks to continue the continuous bet by Portugal Telecom in growing its activity through the creation of decentralised contact centres, as those in Beja and Bragança which currently employs approximately 600 collaborators. It also constitutes a reinforcement in the quality of customer service and stimulates the social responsibility of the Group. Besides these factors, the investment of PT in these cities has the objective of fighting unemployment, especially among the youths and allows access to new technologies, namely broad band and training which contributes to the development of knowledge and entry into the job market. As Henrique Granadeiro highlighted, this bet reveals “the commitment PT has with the development of the country and the widening of opportunities to the entire population, no matter where they are”.
|
|
|
The Contact Centre in Castelo Branco
employs approximately de 500 collaborators | For the Mayor of Castelo Branco, Joaquim Morão “it is with these practises, as those by Portugal Telecom, that we will manage to have a stronger country. It is with examples like these that we can win in the future”.
It is worth mentioning that the contact centre installations are prepared for collaborators who are disabled so that they can develop their professional activity.
About PT Contact
Company of the PT Group, whose business consists in the management of customer relations, namely through the Contact Centres channel. It is one of the suppliers of some PT companies and also performs in the general market.
In the last three years, PT Contact has increased the number of service position (from 711 in 2003 to 3800) and currently presents a network of 22 Contact Centres and takes on a highlighted leadership position in the market. The company has increased it portfolio of products and services and has also grown in the client value chain.
In 2007, the company renewed its ISO 900:2000 quality certification and is in the final phase of obtaining new certifications, which shows their efforts in the development of high quality patterns.
The decentralisation policy of these centres is due to the good results obtained in terms of the quality of services rendered, the performance of human resources and social responsibility.
|