The first Windows® Phone smartphones were launched worldwide on 6 October, a TMN exclusive in Portugal: TMN Bluebelt II, TMN Silverbelt, Samsung Omnia II i8000 and Samsung LITE B7300. With this launch, TMN customers are among the first in the world to enjoy a new mobility experience through full task integration and a balanced combination of hardware, applications, services and an extremely simple and intuitive interface.

During the press conference to present Windows Phone, Zeinal Bava, chief executive officer of Portugal Telecom highlighted the importance of the relationship between Portugal Telecom and Microsoft. We were the first to launch the first smartphone in Portugal, the Qtek 1010 back in 2002 with Microsoft and we have been consolidating our strategy”, said Zeinal Bava.

TMN is the market leader in terms of smartphones in Portugal, having consolidated its leadership with the launch of these four new devices. “We believe that smartphone sales will keep growing, being one of the major growth drivers of data traffic in Portugal”, added PT’s CEO.

Zeinal Bava also highlighted TMN’s strategy of massification of this type of mobile devices by launching its first low-cost device – TMN Bluebelt – aiming to boost the growth of the smartphone market. PT’s chief executive explained that TMN has conducted several “device clinics” with its customers mainly in terms of software, as in the case of smartphones customers make their choices each time more as a function of software, not of hardware.

TMN Windows Phone

ZTE mobile devices will have two versions, both carrying the TMN brand: the TMN Bluebelt II that will be put on the market from €49.90* being the standard retail price €199.90, and the TMN Silverbelt also on the market from €49.90* and standard retail price €219.90.

The Samsung LITE B7300 was also launched, on the market from €59.90*, with standard retail price €294.90, as well as the Samsung Omnia II i8000, on the market from €99.90* and standard retail price €469.90. * With 24-month permanence contract and €102.4 tariff (VAT included) with 250 MB internet traffic, unlimited voice communication within TMN network and 500 minutes to other networks, 500 texts, Meo Mobile and unlimited Wi-Fi access.

• The TMN Bluebelt II is a 3.5G HSUPA smartphone for internet access with download speed up to 7.2 Mbps and upload speed up to 2.0 Mbps, real-time email, cost-free lifelong NDrive GPS licence with real cartography of Lisbon and Porto, and a TMN-exclusive application for real-time traffic information management.
  It is worth highlighting its multimedia functionalities, namely the 5 Mpixel photo camera with autofocus, flash and zoom, video camera, mp3 reader, Windows Live Messenger, Meo Mobile access and an application for direct content access – TMN Desktop;
• The TMN Silverbelt, with practically all the features of the TMN Bluebelt II, is the first TMN-branded full touch-screen smartphone, differentiating itself for its elegance and stylish design;
• TMN Bluebelt II, TMN Silverbelt, Samsung Omnia II i8000 and Samsung LITE B7300;
  
  

  TMN Bluebelt II, TMN Silverbelt, Samsung Omnia II i8000 and Samsung LITE B7300

  
  
• The Samsung Omnia II features an ultra-fast processor (800 MHz), a 3.7” touch-screen with online widgets, a 5 Mpix camera, GPS navigation with unlimited NDrive licence for Portugal, internal 8GB memory, 3.5G HSUPA Internet access, download speed up to 7.2 Mbps and upload speed up to 5.7 Mbps;
• The Samsung Lite B7300 features the Windows Mobile 6.5 Professional operating system, 3” touch-screen with online widgets, 3 Mpix photo and video camera, GPS navigation with unlimited NDrive licence for Portugal, 4 MB memory card, 3.5G HSDPA with download speed up to 3.6 Mbps and document viewer.

Highlight goes also to the GPS navigation software especially developed by NDrive, a Portuguese company, included in TMN’s new Windows Phone-based models. Among the innumerous differentiating functionalities, the following stand out: recent, more detailed maps, intuitive use, navigation to any address or point of interest, fast and simple content search, multi-platform support and integration with mobile phones.

Windows Mobile 6.5 also differentiates itself for the Windows Marketplace for Mobile, a mobile application store that may be shared by millions of users.

On purchase of a Windows Mobile 6.5 smartphone, the professional and entertainment sides may be conciliated in a harmonious way, as the new operating system allows the user to be connected to his contact networks in permanence. Windows Mobile 6.5 delivers a new access experience to Windows Live, making it easy to share contents over virtual social networks such as Twitter, Facebook, My Space and Flickr. Also Internet Explorer, built upon an Adobe Flash interface, delivers a fully innovative browsing experience. With new optimised Outlook Mobile, it became possible to manage simultaneously multiple email accounts. Microsoft Office Mobile allows editing Word, Excel or Powerpoint files more effectively.

The launch of the first Windows Phone-based devices is the result of a combination of three key factors, which are not only at the root of TMN’s leadership position in this segment, but also constitute the root of innumerous changes recently introduced in the sale of this type of devices in Portugal: more competitive offer, price reduction and provision of high-value services.

Launch offers
Apart from access to TMN services built-in on their mobile phones, such as Meo Mobile, Contents, Music Box and TMN Desktop, Windows Phone-customers signing up for any internet access tariff will pay nothing during the first month and just 50% over the following 6 months. Just call 12300 to sign up.

Prospective buyers of one of these mobile devices will have sales support available at TMN’s stores based on differentiation, experimentation and detailed information