Portugal Telecom reinforces its bet on the younger public by extending its offering as the result of a strategy privileging content convergence on multiple platforms.
‘Learn’ is a new Meo Kids area exclusively oriented for the younger public. Unique educational contents in terms of Portuguese Language, Mathematics, History and Culture, Arts and Technology for kids aged from 6 to 10 will be available as of now at the beginning of the school year in order to contribute to the school success of the younger generation.
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João Namorado and Joana Moura
announced the novelties
at Sapo Kids and Meo Kids |
In the new ‘Learn’ domain, there is an animation area where they may acquire new knowledge, and afterwards test this knowledge in the games area. In a press conference, Joana Moura from the TV Product Management Department said that “Meo has decided to teach the younger generation and enable them to study via a very familiar device – television. Children learn at the same time as they amuse themselves”.
The production of educational content results from a partnership with Conquerer for Mathematics and Portuguese, being divided into school years. The revision and approval have bben ensured by the Teachers National Association, informed the Meo Kids manager.
And that is not all. Meo Kids and Sapo Kids will have exclusive video content as of now. In this way, PT consolidates its strategy of content convergence for multiple platforms.
PT launched Meo Kids in April, proceeding three months later with the launch of new contents: Karaoke, , VJBlog MTV Videos, PT Ambassadors – Football Tricks, Saca Tour – Surf Videos, Red Bull Videos, Did you Know That – new educational videos on several themes: Animal Life, Human Body, Sciences of the Earth, among others. A new bet on children is celebrated today, also reinforced with Sapo Kids, an online space that was launched in January 2009 (read about it here).
Small-sized videos
Z@P, a daily information show for young people aged from 8 to 13 brings news from Portugal and the world to the younger generation. Two teenagers talk daily for five minutes about politics, sports, economy, technology, ecology, entertainment, celebrities or the latest gadgets and trends for multiple platforms. This program is a co-production of Meo/Sapo with Produções Fictícias.
The Sapo reporter will also keep up with children’s celebrities through weekly videos with interviews. “One day with Sapo” is a co-production of Sapo and Tiago Carreira Produções. It will be made available on PC, television and mobile phone. Marta Fernandes who became famous with Chiquititas TV series, Paulo Vintém, made popular with ‘Strawberries with Sugar’ TV show, and D’Zrt will be the first invited guests. There is a long list promising a lot of novelties.
According to Joana Moura, there will also be videos about energy and environmental issues in the framework of a partnership with REN.
New interface
Apart from the launch of these new contents for kids, Meo Kids and Sapo Kids will show a new interface as of today, affording a more intuitive and fluid browsing experience.
The image of Sapo Kids will be uniformed with Meo Kids. Colours and browsing will become consistent across platforms, informs João Namorado, from the Sapo Partnerships department.
In this way, PT concretises a multi-platform convergence strategy of consolidation of children-oriented services.
At school with the younger generation
Portugal Telecom has been betting on the creation of partnerships of reference in the domains of education, entertainment and information. Therefore, in the scope of the partnerships created by Sapo Kids and Meo Kids, several school initiatives will be promoted, such as for example the “Creative Community at Your School” and “Sweet Sport” projects, announces João Namorado.
“Creative Community at Your School” is an educational project developed in partnership with ASA editor that aims to promote the development of interactive works by using Sapo Videos and Scratch as tools.
According to João Namorado, Scratch has been very well received by users and this new initiative will promote its dissemination even further. It is a free application that enables children to create their own animated projects. It has been adapted to Portuguese and to the Magellan computer by Sapo and PT Inovação in collaboration with MIT. Portugal was the first country in the world to have a local Scratch application.
“Sweet Sport” is a school campaign created by Lazy Town/Vila Moleza brand in partnership with ASA that aims to to promote healthy nourishment by distributing fruit at the schools (http://vilamoleza.kids.sapo.pt/).
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