The nominees of the Sapo Awards 2009 have already been disclosed. The initiative whose aim is to promote Internet as a medium and honour creativity and technology adaptation of online advertisements posted this year an increase of respectively 32% and 40% in received works and agencies in competition compared to 2008. The award delivery will be held on 26 November at Campo Pequeno Arena under the theme: Big Creativity Fair.

This year, besides promoting the best works in Portugal, the initiative will also honour campaigns from Angola and Cape Verde. Apart from this novelty that makes the Sapo Awards a reference in Portuguese-speaking countries two new awards will be delivered:

• Best Social Media Campaign Award that aims to honour the use of social networking platforms to communicate to consumers so as to generate more traffic, consumer capture and profiling as well as a  closer relationship with brands;
  
• Best Relational Marketing Program Award that includes campaign whose prime channel is the Internet, and part of the communication is done by using digital means using a database with registered customers.

The jury of the Sapo Awards 2009 was:

• Ana Cercas (Marketing Director, Cofidis)
• Jorge Castanheira (CEO, Wunderman)
• André Freire de Andrade (CEO, Carat Portugal)
• Diogo Anahory (Creative Director, BAR)
• Isabel Calado (Marketing Director, Galp Energia)
• Manuel Maltez (Country Manager, WPP)
• Pedro Cruz (CEO, Gallo Worldwide)

The nominees of the Sapo Awards 2009:

1. Categories by Sector

Automobiles
Campaign: Audi 100 years
Advertiser: SIVA
Agency: Wiz Interactive

Campaign: ICONES
Advertiser: Ford Lusitana SA
Agency: OgilvyOne

Campaign: Tiguan Moves with the City
Advertiser: SIVA
Agency: Tribal DDB

Media & Education
Campaign: A Garagem da Lili
Advertiser: Zon
Agency: Accedo Interactive Agency

Campaign: Lingus Presus
Advertiser: Wall Street Institute
Agency: Brandia central

Campaign: RTP Virtual Museum
Advertiser: RTP
Agency: Wiz Interactive

Entertainment & Show Business
Campaign: Take a Ride with Super Bock Summer
Advertiser: Super Bock
Agency: Fullsix Portugal

Campaign: Lion Stand
Advertiser: Sporting Clube de Portugal
Agency: dJomba

Campaign: Neopop 2009
Advertiser: Connect Music
Agency: MSTF Partners

Health & Solidarity
Campaign: IKEA collaborates
Advertiser: IKEA
Agency: Wiz Interactive

Campaign: PET Initiative
Advertiser: Purina
Agency: Sixandco

Campaign: Pedigree Mission Adoption Dalila – Um dó li tá
Advertiser: Mars Portugal
Agency: OgilvyOne

Finance
Campaign: CGD Carbon Calculator
Advertiser: Caixa Geral de Depósitos
Agency: WayNext-web agency

Campaign: IRS cut
Advertiser: Millenniumbcp
Agency: t_insight

Campaign: Where Ronaldo will be in three years’ time
Advertiser: BES
Agency: Proximity Data

Mass Products
Campaign: Água das Pedras Calendar 2009 (Micro-website)
Advertiser: Pedras Salgadas Unicer
Agency: Fullsix Portugal

Campaign: Launch TAF website: www.mytaf.pt
Advertiser: TAF (The Athlete’s Foot)
Agency: GoDirect Interactive

Campaign: Taste Matters
Advertiser: Sogrape Wines
Agency: Wiz Interactive

Turismo e Lazer
Campaign: Embark to Freedom
Advertiser: TAP Portugal
Agency: VIEW

Campaign: Adidas Predator – Impossible is nothing
Advertiser: Adidas
Agency: VIEW

Campaign: Launch of new website “Lisbon Seen from the River”
Advertiser: Lisboa Vista do Tejo
Agency: Euro RSCG 4D

Telecommunications & Internet
Campaign: Meos Holidays
Advertiser: PT
Agency: MSTF Parteners

Campaign: Yuri Best Of
Advertiser: Vodafone
Agency: Brandia central

Campaign: An Odd that shines all night
Advertiser: Vodafone
Agency: Brandia central

Services
Campaign: EDP On/Off
Advertiser: EDP
Agency: VIEW

Campaign: Tomás Millions – 4th Anniversary of Santa Casa
Advertiser: Gambling Department of Santa Casa da Misericórdia
Agency: Fullsix Portugal

Campaign: Tomás Millions – Santa Casa Gambling
Advertiser: Gambling Department of Santa Casa da Misericórdia
Agency: Fullsix Portugal

Commerce & Food Industry
Campaign: Monopoly High Tech 2.0
Advertiser: McDonald’s
Agency: Fullsix Portugal

Campaign: Petnet marriages
Advertiser: Mars Portugal
Agency: OgilvyOne

Campaign: The first worldwide website where nothing happens
Advertiser: Nestlé
Agency: JWT

2. Special Awards

Best Blog
Campaign: Take a ride with Super Bock Summer
Advertiser: Unicer
Agency: OMG Digital

Campaign: Equator
Advertiser: TVI
Agency: Sixandco
Best Multi-platform Campaign

Campaign: ICONS
Advertiser: Ford Lusitana SA
Agency: OgilvyOne

Campaign: Lingus Presus
Advertiser: Wall Street
Agency: Brandia Central

Best Social Media Campaign
Campaign: A few minutes without men
Advertiser: Nestlé
Agency: JWT

Campaign: Hope where least expected
Advertiser: MGN Filmes
Agency: comOn
 
Campaign: Take a ride with Super Bock Summer
Advertiser: Unicer
Agency: OMG Digital

3. Mobile Award

Mobile Direct
Campaign: Cofidis Mobile
Advertiser: Cofidis
Agency: VIEW

Campaign: Tomás Millions
Advertiser: Gambling Department of Santa Casa da Misericórdia
Agency: Fullsix Portugal

Campaign: EDP Half Marathon
Advertiser: EDP
Agency: MKTM – Mobilising Brands

Mobile Advertise
Campaign:  Rock Rendez Worten Mobile
Advertiser:  Worten
Agency: MOBEXT

Campaign: Launch of Peugeot 3008
Advertiser: Peugeot
Agency: MOBEXT

Campaign: Launch of Cofidis Mobile website
Advertiser: Cofidis
Agency: Media Contacts

4. Best Relational Marketing Program Award

Best Relational Marketing Program
Campaign: tmn Guest List
Advertiser: TMN
Agency: Fullsix Portugal

Campaign: CRM Mars Program (www.petnet.pt) - Petnet Marriages
Advertiser:  Mars Portugal
Agency: OgilvyOne

5. Media Agency Award

Best Digital Media Campaign
Campaign:  Audi Audition
Advertiser: Audi
Agency: MediaCom

Campaign: Audi - 100 Years
Advertiser: Audi
Agency: MediaCom

Campaign: Buzz – Who is the Portuguese Genius?
Advertiser: Sony Computer Entertainment
Agency: DMC Portugal

Best Integrated Media Campaign
Campaign: Take a ride with Super Bock Summer
Advertiser: Unicer
Agency: OMG Digital

Campaign: A Woman's Story
Advertiser: Caixa Geral de Depósitos
Agency: Media Contacts

During the Sapo Awards 2009 Ceremony, besides the disclosure of the winners from this list of nominees, the following awards will also be conferred:

•  SAPO Users Grand Prize
• SAPO Angola Grand Prize
• SAPO Cape Verde Grand Prize
• SAPO Grand Prize of the Jury
• Recognition Awards (conferred by the Jury), Agency of the Year, Advertiser of he Year and Media Agency of the Year