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Hélder Rodrigues wants to
climb onto the podium
at the Dakar Rally |
TMN announced today its support for Hélder Rodrigues for the third consecutive time, the motorcyclist who showed the best results at the Dakar Rally, which will be held from 1 to 17 January, in Argentina and Chile. Hélder Rodrigues showed his goal of climbing on to the podium, by winning in his class and the importance of the support received both from TMN and Red Bull to reach his goal and for the success of his career.
Mafalda Torgal, Patronage & Events, TMN, mentioned in a press conference today the importance of the operator’s support for promising athletes through the TMN Dream Team, of which Hélder Rodrigues is a crucial part. This athlete is a TMN ambassador among others as he is also a subscriber of the products and services of the mobile operator, she says.
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Mafalda Torgal,
Patronage & Events, TMN |
Hélder Rodrigues said that in comparison to previous competitions, in 2010, there is a prediction of a faster desert entry. In general, “tracks are narrower, participants “will follow the same trail”, there will be more dust and overtaking will be more complicated. The pilot also added that three thousand metres of altitude will be reached on the second day.
On the other hand, the motorcyclist thinks that the Mauritania desert was difficult, considering the access difficulties in case of need of support for participants, which is not the case of Chile and Argentina.
The motorcyclist was 5th two consecutive times in 2007 and 2008, and first among private teams in the 2009 edition. It is also worth mentioning the victory at the International Six Day Day Enduro, in Brazil.
TMN gets closer to youngsters
At the press conference, Luís Mestre, Service and Segment Management, TMN, mentioned the main cornerstones of the company’s vision for the young target. Firstly, the irreverent positioning materialised through the bet on Moche was highlighted.
Secondly, Luís Mestre highlighted the price aggressiveness and the presence in social networks such as Facebook or Sapo’s social network – Pond.
Finally, he highlighted the proximity of the brand to the youngsters through its Internet presence, patronage strategy, presence on music, surf, parties, among others.
According to Luís Mestre, it became thus possible to induce a market share increase of three points in the young target.