This is an unmatched initiative in Portugal. TMN sells the Sony Ericsson W380i with an offer of free six-month unlimited access to Music Box, a TMN service allowing music download for the mobile phone and for the PC. But there are other offers. Purchasers also receive a pair of portable columns, worth 39.90 Euro.

To enjoy this offer, customers need just to activate the Music Box service cost-free, by sending a text with a TMN-supplied code. Unlimited downloads become available from the moment of activation, without any extra costs.

Music Box is a TMN service, allowing music download from the major record companies, such as SonyBMG, Emi, Universal and Warner. To perform the activation, customers must access the tmn i9 portal. Music download can be made from TMN’s website. The cost of the service is 1.99 Euro for weekly subscriptions and 6.99 for monthly subscriptions.

TMN reinforces, in this way, its association with music, consolidating a strategy of promotion and sponsorship of several events and the divulgation of new music values, such as for example the last cry in Brazilian music – Mallu Magalhães.