TMN launches BlackBerry campaign
Monday, November 08, 2010
Sinopse Devised to approach a younger target, the new BlackBerry campaign comprises discounts in the monthly fees of the BlackBerry service and the reduction in the price of the device.
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The BlackBerry Curve 8520 may be acquired for €199.90 at TMN stores or €189.90 at TMN’s website |
TMN customers subscribing to BlackBerry BIS Light and BlackBerry BIS services will pay monthly fees of €5 or €10 for the first six months respectively. The campaign is valid for new subscriptions until 31 December 2010. In parallel, the BlackBerry Curve 8520 will cost just €199.90 at TMN stores or just €189.90 at its website.
The campaign aims to promote the use of the BlackBerry service, which has a lot of premium functionalities - email, internet, gps, social networking, instant messaging, traffic compression, push mail, 3,000 applications and a lot more.
With this campaign, TMN fulfills the wishes of a young target that privileges online communication in the palm of their hand, namely messaging services. Therefore, the focus of the campaign will be the BlackBerry Messenger (BBM) that allows permanent contact to users: they may talk, send smileys, photos, videos, files and voice notes. All this is possible without limits or costs between Blackberry devices.
The campaign comprises the following media: billboards, press, internet, points of sale and selected Universities.
Learn more at TMN’s website
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Your life with a BlackBerry® smartphone
Improved Time Management
With easy access to the agenda, calendar, email and internet on the move.
Have fun and work anyplace
Access your email, read the latest news on the internet, send photos via Messenger and listen to your favourite tune on the way to work.
Multiple applications
Download countless applications, games, tunes, maps and a lot more.
Easy to Use
Featuring intuitive navigation, QWERTY keyboard, new message reception alert (push mail technology) and traffic compression with 1/70 compression rate.
Multi-tasking
TMN’s Blackberry smartphones have been designed for a simultaneous use of several applications, but still maintaining a high performance. You will be able to access the email while listening to music and receiving a message on your BlackBerry Messenger, among many other things.
Examples
• Access weather forecasts
• Chat with friends on messenger
• Watch meo mobile
• Update the Facebook page
• Check the status of the waves before going surfing
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