600 Moche-card holders at the Scissor Sisters concert
Wednesday, October 06, 2010
Circa 600 TMN customers, owning Moche cards, filled up the Luz Theatre in Lisbon to watch the presentation concert of the latest album of the Scissor Sisters, Night Work, on 3 October.
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The Scissor Sisters presented their latest album, Night Work, during an exclusive intimist concert for Moche-card holders | Through Facebook, customers had the opportunity of proving that they are the biggest fans of this North-American band by participating in pastimes that awarded them the passport to the concert. Whoever wished to live unique sensations, could also take part in a Meet&Greet session with the band. A total of eight people experienced this sensation and therefore they just needed to exchange to points for the experience.
The balance is absolutely positive. “It all went very well, the public reacted with lots of enthusiasm to the good energy of the Scissor Sisters”, said Mafalda Torgal, head of Sponsorships and Events, TMN.
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| The Moche-card holders sang Happy Birthday to Jake Shears in Portuguese | “The chosen location was excellent, providing the customers with an intimist contact with the band. The Scissor Sisters gave a great concert so the customers could help dancing from the start to the end”, concludes this manager. The birthday of Jake Shears from the Scissor Sisters was also celebrated at the concert who heard ‘Happy Birthday’ sung in Portuguese.
Altogether, circa 500 TMN fans on Facebook participated in the pastimes. Those who were left out could watch the concert through TMN’s page on Facebook and via Meo Mobile.
TMN’s strategy in the youth segment has been taking shape through an approach to music. TMN promotes exclusive concerts for customers. It is worth recollecting the first ones, performed by Da Weasel and Vanessa da Mata. “For instance, at PT Bluestore in the city of Porto, Boavista Avenue, we organize one concert per month since 2009”, says Mafalda Torgal.
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