Q Channel doubles number of programs and extends broadcasting period
Wednesday, September 22, 2010
Six months after its launch, the first Portuguese channel bearing an interactive logic presented quite a few novelties, which were disclosed at Amazónia Hotel in Lisbon, on 22 September
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| Nuno Artur Silva, from Produções Fictícias, announced Q channel’s novelties | As of 29 September, the broadcasting period of this exclusive MEO channel will be extended, instead of the current duration of two hours, from noon to 3 AM. It will also offer a new programming grid with 30 programs instead of the initial grid with just 15 programs. These programs will be written, produced, directed, presented and interpreted from scratch from ideas and original formats created exclusively for this channel.
These contents may be viewed at a fixed time of the day or whenever customers wish to do it, via the interactive red key.
Available at position 15 of MEO, Portugal Telecom’s pay-TV service, Q channel has its own brand, original and differentiated from any other channel. A space of entertainment and information, Q is a channel under construction, but mostly under deconstruction in the way that it questions itself about the established idea of what is a TV channel.
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After the presentation at Amazónia Hotel there
was a short visit to the premises of Q channel | The first figures of Q channel reveal that there are circa 100,000 videos viewed on demand per month. As to broadcast, on average, the channel broadcasts simultaneously to 5,000 people, which makes a total of 35,000 people on average that each night have contact with the channel In terms of internet, there are 250,000 unique visitors per month distributed by more than 15 websites associated with the channel.
Another area in which Q wishes to continue to innovate is brand relationship. This creative association is present from start in the way how concepts and program hosts have integrated the presence of brands TMN, Ford, Gilette, Swiffer, Delta and Samsung. A reality already confirmed through market research.
Q on MEO
Q is available on PT’s pay-TV service, which changed TV-watching in Portugal, positioning itself as an international case of success. Launched in April 2008, it now has more than 702,000 customers.
Based on a multi-platform logic – IPTV (ADSL or Optical Fibre), Satellite and Mobile – MEO now has 120 channels, more than 2,500 movies at the VideoClub and a number of advanced functionalities such as: TV Guide & Zapping, TV Pause, Serial/Multi-room Recording, Channel Acquisition (directly from the TV Menu at the remote control), HD Contents and Games. These functionalities have been accrued with interactive services such as Interactive MEO that aggregates different MEO and SAPO contents, Facebook access, Games, Karaoke, among others.
By providing Q channel, with a differentiating format in the television market, MEO consolidates its innovation capacity and promotes the production of national content, and at the same time contributing to the emergence of disruptive and pioneer ideas in Portugal.
www.meo.pt
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