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Abílio Martins underlined the importance of SAPO to the growth of the digital medium |
"The Big Creativity Race" has got winners already, an event that was presented by Fernando Alvim and was held on 23 November at LX Factory, in Lisbon. Altogether, there were 41 advertisers and 24 agencies that received awards in this race.
Abílio Martins, Board Member, PT, underlined the importance of SAPO to the growth of the digital medium, reinforced by the SAPO Awards. The truth is, he says, “”we were sure and we have been sure for many years”, about our bet in this domain.
In the 10th edition of the SAPO Awards, PT also had winners. In the Telecommunications and Internet category, Meo got Gold with the “meo experience” campaign, from MSTF Partners agency. In the Media and Education category, SAPO, as an advertiser, got Bronze, from Excentric agency, a campaign which was also the winner in the Grand Prize SAPO Users category. In the Entertainment and Shows category, Bronze went to the SW TMN 2010 campaign, from MKTM agency. In the Best Rich Media category, the winner was the SAPO Simulator campaign, from WayNext agency.
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The representatives of Proximity_Digital, winning agency of the night, ask SAPO to continue with its excellent job, to continue divulging the digital medium, as the future lies in the digital |
The Grand Prize SAPO of the Jury was won this year by Proximity_Digital. This agency had five nominations, which it won, as well as the Grand Prize of the Jury. There were plenty of reasons for André Vasconcelos, creative supervisor, and João Correia, project manager, to celebrate the awards won by Proximity_Digital.
“We were quite glad, we are very proud”, revealed André Vasconcelos, as the awards represent the culmination of a year with lots of work in the agency. The entire team should be congratulated”, João Correia adds.
The creative supervisor and the project manager also thank the organisation: “It is gratifying to watch our works exhibited here and verify that you have a good opinion about them”, reveals João Correia. André Correia, on his turn, asks SAPO to keep up with its good work, divulging the digital medium as the future lies in the digital.
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| The 10th edition of the SAPO Awards took place on 23 November, at LX Factory, in Lisbon |
The jury also awarded three acknowledgement prizes: Creative Agency of the Year, won by Fullsix Portugal, Media Agency of the Year, won by Media Contacts SA, and Advertiser of the Year, won by LG.
New categories, more awards
New categories were introduced this year, such as the Grand Prize Sapo Mozambique, which comprised the works registered and made known in Mozambique, won by the Institutional campaign of the BCI Bank, from Sapo Mozambique agency.
Abílio Martins reminded that this was the second consecutive year that SAPO extended the borders of the prizes to award the advertisers who have made a success out of SAPO’s international challenges in emerging markets, such as the Africa.
Prizes per Format have also been awarded – Best Display, Best Rich Media, Best Video-Ad, Best Mini-Site, Best Institutional Site and Best Blog (see the winners below). SAPO honours thus the creativity and adaptation of advertising campaigns to new technological processes and at the same time becoming a reference in Portuguese-speaking countries.
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| The full amount of registrations, 12, 826 Euros, was given to CEDEMA, a solidarity institution |
The Sapo Awards had more than 2,600 works enrolled since 2001 up to now. PT’s Board Member congratulated the entire team, responsible for the organization of the SAPO Awards, for the excellent job done. The congratulations were extended to all Sapo employees in general for the goals achieved, at several levels.
A socially responsible motivation
The full amount of the registrations, Euro 12,826 will be given to CEDEMA – Association of Parents and Friends of Mentally Impaired Adults, a non-profit Private Social Solidarity Institution, founded in 1982 by parents who feared that their children would end up alone, unaccompanied throughout their lives.
At the moment of delivery of the check to the Association, Abílio Martins stressed that this is not a contribution from SAPO, but from all those present at the Awards.
On her turn, Maria Antónia Machado, chairwoman of CEDEMA, thanked the contribution, which will be forwarded to the construction of the “Telhadinho” Home, an ambitious and polyvalent project that comprises a home, two residences and a daytime centre, thought out to respond to the needs of sheltering and occupation of mentally impaired people, but at the same time avoiding their exclusion and isolation.
SAPO implements thus its Social Responsibility policy, through a gesture that has become usual in the last few years.
SAPO Awards Winners
Awards per Sector
1. Sector - Cars
Gold:
Campaign: Vive no máximo, gasta o mínimo
Advertiser: Mercedes-Benz Portugal
Agência: Proximity_Digital
Silver:
Campaign: Opel Astra Luz AFL+
Advertiser: GM
Agência: view isobar
Bronze:
Campaign: IQ Unique
Advertiser: Toyota Caetano Portugal
Agência: Caetsu Publicidade, SA
2. Media & Education
Gold:
Campaign: Slogan da década
Advertiser: Media Capital Rádios
Agency: MSTF Partners
Silver:
Campaign: Legende o seu próprio Filme
Advertiser: HotGold
Agência: Cupido
Bronze:
Campaign: Great Place to Study
Advertiser: Universidade Católica
Agency: tribeCRM
Bronze:
Campaign: Sapo Kiosk
Advertiser: SAPO
Agency: EXCENTRIC
3. Entertainment & Shows
Gold:
Campaign: NEOPOP 2010
Advertiser: Connect Music
Agency: MSTF Partners
Gold:
Campaign: Radio Maliboom Boom Portugal
Advertiser: Pernod Ricard Portugal
Agency: Mindshare ACE
Bronze:
Campaign: Sudoeste TMN 2010
Advertiser: TMN
Agency: MKTM
4. Sector – Health & Solidarity
Gold:
Campaign: CTT Dia Mundial da Criança
Advertiser: CTT Correios
Agency: Fullsix Portugal
Silver:
Campaign: Submerso
Advertiser: WWF
Agency: Ogilvy & Mather Portugal, Publicidade, Lda.
Bronze:
Campaign: CAIS 99%
Advertiser: CAIS
Agency: OgilvyOne
5. Sector - Finance
Gold:
Campaign: Vou filmar com o Ronaldo
Advertiser: BES
Agency: Proximity_Digital
Silver:
Campaign: Ciclo da Poupança
Advertiser: Caixa Geral de Depósitos
Agency: WayNext - web agency
Bronze:
Campaign: Festival de Sonhos
Advertiser: Credibom
Agency: dJomba
6. Sector - Retail
Gold:
Campaign: Delta Q Blends
Advertiser: Delta
Agency: Proximity_Digital
Silver:
Campaign: Maria Clementina
Advertiser: Sumol – Compal
Agency: Brandiacentral
Silver:
Campaign: Pede ao Barbas
Advertiser: LG
Agency: Fullsix Portugal
Bronze:
Campaign: Maior festa do mundo
Advertiser: Lactogal
Agency: Proximity_Digital
Bronze:
Campaign: Pepsi RIR 2010
Advertiser: Pepsi Portugal
Agency: WayNext - web agency
7. Sector - Tourism & Leisure
Bronze:
Campaign: Martinhal
Advertiser: Martinhal Beach Resort
Agency: EXCENTRIC
Bronze:
Campaign: Sporting Clube de Portugal
Advertiser: Sporting / Sportinveste
Agency: EXCENTRIC
8. Sector – Telecommunications & Internet
Gold:
Campaign: Campanha de Natal da Vodafone
Advertiser: Vodafone
Agency: Excentric / JWT
Gold:
Campaign: meo experiencia
Advertiser: MEO
Agency: MSTF Partners
Silver:
Campaign: Campanha de Verão da Vodafone
Advertiser: Vodafone
Agency: Excentric / JWT
9. Serviços
Gold:
Campaign: CTT Consigo
Advertiser: CTT Consigo
Agency: Fullsix Portugal
Silver:
Campaign: Geração EDP
Advertiser: EDP SA
Agency: Dinamotec ( Outbox^ativism )
Bronze:
Campaign: Ideia Hunting
Advertiser: Projecto Manhattan
Agency: EXCENTRIC
Bronze:
Campaign: Vende-se
Advertiser: Vende-se filmes
Agency: MSTF Partners
10. Comércio e Indústria Alimentar
Gold:
Campaign: Desafio1euro
Advertiser: McDonald´s
Agency: Fullsix Portugal
Silver:
Campaign: UAILDE
Advertiser: McDonald´s
Agency: Fullsix Portugal
Bronze:
Campaign: LogoWines
Advertiser: LogoWines (Logoplaste)
Agency: view isobar
Bronze:
Campaign: O * desaparecido
Advertiser: Nestlé
Agency: OgilvyOne |
Awards per Format
1. Best Display
Campaign: Campanha Gillette Repair Shop
Advertiser: Procter & Gamble
Agency: The Grand Union Portugal
2. Best Rich Media
Campaign: Opel Astra Luz AFL+
Advertiser: GM
Agency: view isobar
Campaign: Simulador SAPO
Advertiser: SAPO
Agency: WayNext - web agency
3. Best Video Ad
Campaign: Axe Dry or Die
Advertiser: Unilever Jerónimo Martins
Agency: Fullsix Portugal
4. Best Mini-website
Campaign: Vive no máximo, gasta o mínimo
Advertiser: Mercedes-Benz
Agency: Proximity_Digital
5. Best Institutional Website
Campaign: Coisas Boas Acontecem
Advertiser: LG
Agency: Fullsix Portugal
6. Best Blog
No award given.
Special Awards
1. Best Social Media Campaign
Campaign: Pedigree 1 Fã = 1 Refeição
Advertiser: Mars Portugal
Agency: OgilvyInteractive
2. Best Relational Marketing Program
Campaign: SAÚDE DE FACA E GARFO
Advertiser: Nestlé
Agency: OgilvyOne
3. Best Mobile Campaign
Campaign: Verão Cornetto 2010 - Aplicação Date Helper
Advertiser: Unilever Jerónimo Martins
Agency: MKTM
4. Best Interactive IPTV Campaign
Campaign: Botão Verde Meo
Advertiser: Renault
Agency: OMG Digital
Campaign: Integração Ford num ambiente de IPTV
Advertiser: Ford Lusitana
Agency: Mindshare ACE
Media Agency Award
1. Best Integrated Media Plan
Campaign: Fanta - Com Pouco Faço a Festa
Anunciante: The Coca-Cola Company
Agency: UniversalMcCann
2. Best Integrated Media Plan
Campaign: Nike World Cup 10 - Write the Future
Advertiser: Nike
Agency: Media Contacts SA
Recognition Awards (given by elements of the Jury)
1. Creative Agency of the Year: Fullsix Portugal
2. Media Agency of the Year: Media Contacts SA
3. Advertiser of the Year: LG
Grand Prizes
1. Grand Prize SAPO Users
Campaign: Sapo Kiosk
Advertiser: SAPO
Agency: EXCENTRIC
2. Grand Prize SAPO Angola
Campaign: Ecil
Advertiser: Ecil
Agency: MSTF Partners
3. Grand Prize Cape Verde
Campaign: Natal
Advertiser: Banco Interatlântico
Agency: SAPO Cabo Verde
4. Grand Prize SAPO Mozambique
Campaign: Institucional
Advertiser: Banco BCI
Agency: SAPO Moçambique
5. Grand Prize SAPO of the Jury
Campaign: Vive no máximo, gasta o mínimo
Advertiser: Mercedes-Benz Portugal
Agency: Proximity_Digital
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Jury of SAPO Awards 2010
• Luís Mergulhão, CEO Omnicom
• Rogério Canhoto, CEO Havas Media
• Susana Carvalho, CEO J. Walter Thompson
• Manuel Paula, Director Marketing El Corte Inglês
• Tomás Froes, Owner, MSTF PARTNERS
• Jorge Coelho, Director Criativo OgilvyOne
• Ruy Conde, CEO LG
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