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TMN reaches 270,000 fans on Facebook
Monday, November 15, 2010
TMN has just reached 270,000 followers on Facebook, where it is present at three different pages: TMN, Moche TMN and Southwest TMN.

TMN has just reached 270,000 followers on Facebook. The presence of the mobile operator on this social network is characterised by innovative actions that seek to make known the novelties presented by the brand at each moment in time as well as the reinforcement of the relationship with its customers and the motivation for the appearance of new followers, together with a strong entertainment component.

Segmented in compliance with the different interests and tastes of users, TMN’s presence on Facebook comprises three different viewpoints:

  • facebook.com/TMN: page for customers including generic information on TMN events, actions, services, products and solutions. This page has more than 100,000 followers, which makes TMN one of the Portuguese brands with the largest number of fans on Facebook; 
  • facebook.com/MocheTMN: page for Moche TMN customers and for those who wish to be informed about the promotions associated with this tariff;
  • facebook.com/SudoesteTMN: page for festival-goers that are annually present at the biggest summer festival, SWtmn. At this page on Facebook, music lovers may follow the adventures of this TMN event, at Zambujeira do Mar. 

Attentive to sector trends, TMN has ben using social networks as an extension to its traditional media channels to make known its offering to customers, users and partners. Aware of the importance and impact that social networks have nowadays, TMN sees Facebook as a strategic media channels to communicate its actions and services, products and solutions and also as a privileged contact point with its customers. TMN’s bet on Facebook is motivated by the need to be where its customers are, a positioning that explains the thousands of fans that TMN has been progressively acquiring.

 

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