To deliver telecommunications and multimedia services of recognized value to our customers, technologically updated on a permanent basis through qualified and motivated resources, and respecting the environment and society.

• Leadership within the domestic market in all business segments
• Development of growth potentiality of new businesses
• Reduction of the PT’s net debt
• Progressive and sustained increase in shareholder’s remuneration
• Increase in productivity and service quality
• Attraction of large scale economies and synergies within the company
• Rationalisation of operational costs
• Increase in rentability in operations in Portugal and in Brazil
• Maximization of operational cash flow
• Creation of shareholder value
• Respect for the community and the environment
• Rationalisation of environmental impacts resulting from telecommunications activity
• Corporate Citizenship